Sarah holds an MBA from Imperial College Business School and successfully exited her own SaaS startup before moving into venture capital consulting. With over 10 years of experience in the UK tech ecosystem, she specializes in fundraising strategy, product-market fit validation, and operational scaling. She currently sits on the board of three high-growth fintech companies.
Sarah Jenkins cut her teeth in the competitive world of London's 'Silicon Roundabout', where she founded, scaled, and sold a B2B logistics software company. This hands-on experience gave her an intimate understanding of the 'trough of sorrow' that founders face and the metrics that actually matter to investors. Following her exit, she transitioned to the other side of the table, working with early-stage VC funds to vet pitch decks and conduct due diligence on potential unicorns. Sarah's writing focuses on the practicalities of building a business, from structuring a cap table to navigating the complexities of SEIS and EIS tax relief for investors. She provides actionable advice on operational efficiency, warning against premature scaling and the dangers of high burn rates in a tight economic environment. Her expertise extends to product management, where she champions agile methodologies and customer-centric feedback loops to drive retention. Sarah is passionate about closing the funding gap for underrepresented founders and writes extensively on how to craft narratives that resonate with cynical institutional investors.